Graduate Attributes
Bachelor of Multimedia Design
On completion of the program, the graduate will –
In-depth knowledge & skills in the field of Study
A broad understanding of multimedia design as an interdisciplinary field, including how other design, human sciences, and technology disciplines relate to the people-centred design of technology mediated experiences and interactions.
A comprehensive and in-depth knowledge of people-centred design of information and communication technologies in multiple forms of media, particularly including methods for informing and inspiring design based on a detailed understanding of people in context.
An understanding of the field of multimedia design based on contemporary works from around the world.
An appreciation of the link between theories of human action, emotion, usability, and sociality; and multimedia design practice.
Effective Communication
The ability to collect, analyse and organise information and ideas about a design context or brief, and to convey those ideas clearly and fluently, in both written and spoken forms to various audiences through the use of presentations, sketches, prototypes, mock- ups, and documents.
The ability to interact effectively with others in design teams in order to work towards agreed design goals.
The ability to practise as part of an interdisciplinary design team.
The ability to select and use the level, style and means of communication as appropriate for the audience.
The ability to engage effectively and appropriately with information and communication technologies to investigate, explore, document, develop, and evaluate new designs.
The ability to clearly communicate the results of research in a format suitable for publication in an multimedia design or related forum.
The ability to clearly explain and defend design research findings through studio critique and oral presentations.
Independence and Creativity
The ability to work and learn independently and effectively, building upon the foundations of the Multimedia Design degree.
The ability to generate people-centred design ideas and adapt innovatively to changing design contexts and people’s needs.
The ability to formulate and investigate multimedia design problems, generate and evaluate solutions, innovate and improve current design methods and practices.
The abilities and skills that provide a foundation for future leadership roles in interdisciplinary design teams.
The ability to innovatively contribute and apply creative design skills and knowledge in a project environment.
Critical Judgement
The ability to apply critical reasoning to multimedia design issues through independent thought and informed judgement.
The ability to process design-related material and to critically analyse and integrate information from a wide range of sources.
The ability to evaluate potentially conflicting opinions on a design problem from diverse sources, make decisions and to reflect critically on their justifications using an evidence-based approach.
The ability to identify design problems appropriate for projects and to pose design execution questions.
The ability to make a critical analysis of literature related to multimedia design.
The ability to analyse data from user research and to systematically draw conclusions for design.
Ethical and Social Understanding
An understanding of social and civic responsibility and the role that designers play in shaping society.
An appreciation of the philosophical and social contexts of multimedia design.
A knowledge and respect of ethics and ethical standards in multimedia design.
A knowledge of other cultures and times and an appreciation of cultural diversity.
The ability to work effectively and sensitively with people in all areas of society in the course of building understandings of people in natural settings.
An understanding of the different disciplines which contribute to multimedia design, where they complement each other and where they are in conflict, and how to reconcile their views in design.